thedsgnblog:
New brand identity for London Luton Airport by ico Design
“Rebranding an airport is no easy task. Following the approval of a major development at LLA, we were approached to create a brand that would redefine the airport in the London market and inform its future direction as a passenger-focused airport. Working closely with the key stakeholders led to four core values that will inform all aspects of the brand. These are expressed in the simplicity and dynamism of the new visual identity which is a clear statement of intent of the airport’s bold ambition for the future. The identity includes a specially commissioned typeface and icon set designed by Atipo.”
Ico is a creatively led business that believes in encouraging everyone in the studio to develop their own expertise and interests; be it food, travel, sport, health and beauty, art or fashion. They thrive on sharing this collective knowledge, it gives the experience and insights that allow them to punch above their weight even after two decades in the industry.
To this creative rigour they’re adding an aspect that is often overlooked, namely taking genuine care of the needs and nuances of clients. Forming these bonds has allowed Ico to work closely with ambitious clients to bring about genuine change and add value in their business.
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